Are you a boring email marketer?

Are you a boring email marketer?

Take our simple test to find out whether you meet the standard in email marketing!

published on April 29, 20154 responses 0

The European Union (EU) has the Directive on Privacy and Electronic Communications. Canada has the Canada Anti-Spam Law (CASL). What is the same standard in the United States called?

The European Union (EU) has the Directive on Privacy and Electronic Communications. Canada has the Canada Anti-Spam Law (CASL). What is the same standard in the United States called?
CAN-SPAM
CANNOT-SPAM
MUST-NOT SPAM
WILL-NOT SPAM

A 2006 study discovered that subject lines with less than 50 characters produced open rates higher than subject lines with 50 characters or more. How much higher?

A 2006 study discovered that subject lines with less than 50 characters produced open rates higher than subject lines with 50 characters or more. How much higher?
25%
95%
65%
75%

Scenario: You are marketing manager for a SaaS company, and notice that 40% of new signups never return to your site. What's the way forward?

Scenario: You are marketing manager for a SaaS company, and notice that 40% of new signups never return to your site. What's the way forward?
You get more sign-ups!
You focus on retention of the other 60%.
You set up an onboarding process that ensures that all new signups are communicated to at regular intervals.
You tell yourself that it's a phase and it too shall pass!

Which of these countries has been cited as having the strictest laws against email SPAM in the world?

Which of these countries has been cited as having the strictest laws against email SPAM in the world?
Australia
United Kingdom
Canada
United States

According to a DMA survey, by 2016, every dollar spent on email marketing will produce how many dollars of ROI?

According to a DMA survey, by 2016, every dollar spent on email marketing will produce how many dollars of ROI?
$5
$25
$35
$75