Marketing (1)

Marketing (1)

Innovative project organized by top tier companies of Armenia in order to recruit the best of the best in the field of marketing, communication & fine arts

published on March 31, 20151 response 0
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1/5

Who ultimately determines if the brand strategy is effective?

Who ultimately determines if the brand strategy is effective?
The Competition
The Brand Manager
The Consumer
Your Boss
2/5

Behavioral segmentation includes demographic, psychographic and ________ data:

Behavioral segmentation includes demographic, psychographic and ________ data:
Global positioning
Consumption
Historical
Hypothetical
None of the above
3/5

What is a brand?

What is a brand?
A collection of customer benefits
A name of the product or product line
A name and a visual representation of the product or product line
A promise
All of the above
4/5

Which of the these could be a basis for psychographic segmentation?

Which of the these could be a basis for psychographic segmentation?
Recreational interests
Sex
Age of children
Education
Marital status
5/5

To sell more stuff to more people, for more money, more often, more efficiently is the purpose of:

To sell more stuff to more people, for more money, more often, more efficiently is the purpose of:
Internet Marketing
Operational Marketing
Consumer Marketing
Retail Marketing
All the above are correct